This Sound Will Save You Makes Waves

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Whether it was fate or just a stroke of luck that brought Chloe Jones and Matthew Fudge together to make music, the end result is all that truly matters.

About two years ago, Fudge, a producer, session musician and studio engineer was working in a Halifax recording studio. Jones, a native of Surrey, England, had booked a session to cut some songs she was working on. The rest, as they say, is history.

“Because I am an engineer and producer by trade, I spend a lot of time working in recording studios,” Fudge begins. “Chloe had come in intending to record songs for a solo EP that she was working on but soon discovered that we got along incredibly well. Not only was there a really unique connection between us, we also found that we brought out the best in each other in a creative respect. I had been contemplating making a big move with my own music and career and decided to just go for it after meeting Chloe. Music was something that really resonated between us.”

Matthew says that rather than using Chloe’s songs as a launching pad for their new group, they began writing songs from scratch. By his own estimates, he and Chloe ended up writing more than three times the more than 15 songs that found their way onto the group’s full length debut, Let The Night Lead You.

“We were writing music pretty much non-stop for two years. It became a big process because we have pretty high standards for ourselves. What we found as we got deeper into making the album is that we were keeping a lot of the tracks we had laid down for the demos of the songs. Typically, demos are used to get your ideas down. As we were re-recording the songs, however, we were finding quite often we got it right on the demo and decided to use those tracks.”

Matthew says that while many bands strive for perfection in the recording studio, experience has shown him that the emotion behind a song can quickly get sucked out by repeated attempts to get the “perfect” take. Stating that he would rather live with music that might not be technically perfect but is emotionally perfect is a good trade off in their books.

“Bands can definitely get mired in trying to capture the perfect take of a song, but Chloe and I found there was no need to make the songs absolutely perfect,” he says. “When you finish recording a track for a song and are excited by what just happened, there is no need for it to be perfect. We are content to accept what was created in the moment. If the songs are emotionally perfect, that is far more important to us.”

To Matthew’s point, the general public does seem to be connecting with the music of This Sound Will Save You. While the group intends to invest time touring this great country of ours, they have also attracted a significant amount of attention from Europe, where they have already toured twice now and hope to get back overseas for more performances in the near future.

“Right now, 90 per cent of our online plays are coming from Germany and Austria. We had a DJ in Manchester get behind what we’re doing, so it is all very encouraging to see from afar. So far, Europeans have been very receptive to what we are doing.

“I think they easily understand where we are musically coming from. Chloe has a British accent, which doesn’t hurt our chances, but ironically, when we play in Canada, people are surprised that we are from here,” he laughs.

While Matthew and Chloe are understandably excited to get back to Europe, getting the This Sound Will Save You name known in Canada is also priority. Acknowledging that the crowds are getting a little more familiar with the band every time they play in any given city in Canada, the road to success is a long one yet.

“We’ve played Toronto on three different occasions in the past six months, and the shows are getting better and better. It is encouraging to see some momentum behind us because every audience is obviously different from the one that came before it. We’re bound to encounter some challenges along the way; we are just starting out, after all. All in all though, we are pretty excited about the possibilities that lie ahead.

“We are very proud of our record and want to share this music with as many people as we can.”

Article published in the July 15, 2013 edition of the Times & Transcript