Undoubtedly one of the hardest working bands in Canada right now, Toronto rock and roll combo Sam Cash & The Romantic Dogs are in it for the long haul. The group’s sophomore record Stand Together, Fall Together rocks with the earnesty of early Elvis Costello while still maintaining a modern slant.
On the heels of a wildly successful tour with Canadian buzz band July Talk late last year, Sam Cash & The Romantic Dogs return to New Brunswick for a few shows this week alongside the Maritimes own Adam Baldwin:
The first show takes place tonight (Thursday March 13) at Moncton’s Tide & Boar (700 Main St.) while the tour hits Fredericton’s Capital Complex (362 Queen St.) on Saturday March 15. They will also be performing at a house concert in Miramichi on Sunday.
I spoke with Sam earlier this week about his take on the state of the music business and building your audience one show at a time:
The last time you were through these parts was in support of July Talk who are definitely one of the bigger Canadian buzz bands of recent times. How was that tour?
Both bands got along really well. It was just great. Though the guys in my band might not necessarily feel this way, I felt as though they indirectly mentoring us in a way. They are the kind of band you watch every night and take away what you can from seeing their live show. It was really inspiring to hear them speaking of how the last time they went from performing to five to ten people a night to selling out clubs. I’ve spent so much time trying to figure out if there is a magic formula for acquiring fans and, not surprisingly, it turns out that playing live, as much as you can, is the way to do it.
Building a fan base can be a daunting prospect if you are not willing to put in your fair share of nights of playing to five people. Especially considering record sales aren’t going to bring any band to the next level of their career.
That’s what we have found. We have played to big audiences and then other nights, you are playing in front of 20 people. Building a fan base can be a slow process but it’s something that you have to do. You have to go out there and just slay the audience every night. You have to build that connection with the fans first and foremost.